For some it's second nature, for others opening a Doggo Roller treat tube is like a puzzle. Everyone knows, though, that popping them open and shut becomes addicting. There are so many things we like about the form factor of the tube, which we'll write a blog on soon. Here is a quick video demo on how to open the Doggo Roller treat tube. My favorite part about this video is Lupin at the end acting like the treat dropped on the floor and not in his mouth!